Olint - 30 Oct 2014 - 12:04

The 'C' brand

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Fuente de la noticia: 
Olive Oil Report Vol. 10
6 years 33 weeks ago
The 'C' brand

By Lucy Vivante
Olive Oil Times Contributor| Reporting from Rome

The Corpo Forestalecalled a press conference today to review ongoing investigations.  Besides olive oil, Gorgonzola and a so-called truffle spread were discussed in some detail. The Corpo Forestale, or forestry department, is charged with protecting the environment.  Forests as well as cultivated areas are overseen by the agency and olive oil falls under the NAF subgroup. NAF, even if awkwardly translated, stands for Nucleus of Agrifood and Forestry.

The packed room was full of journalists, and there was some disappointment when it was announced that the new Minister of Agriculture, Saverio Romano could not attend (Giancarlo Galan has moved on to being Minister of Culture).  On the table at the head of the room, where the speakers were seated, were items that had been unmasked as counterfeit or fraudulent by the Corpo Forestale.

There were bottles of wines, jars of jam, and olive oil. One of the bottles of olive oil had its labels blacked out with magic marker, which of course made it all the more conspicuous. Even with the Carapelli name masked over, one could tell it was the Grupo SOS brand. After the conference I asked someone from the ministry why the name was blacked out, and he replied it was because the company is very powerful.

Most of the speakers touched on the fact that Italy is very rich in geographically indicated foods. With 221 products, it has more than any other country in Europe. Cesare Patrone, head of the Corpo Forestale, said that “because Italian foods are the most prized in the world, it’s clear we also have primacy in falsified foods, which are sold annually for more than 50 million euros.”  To combat fraud, the Corpo Forestale in the past year stepped up their activities with more investigations, and with the number of criminal cases reaching 102, well over the 75 of 2009.

Amadeo de Franceschi a chemist and officer of the Corpo Forestale, reported on the investigationdubbed “On the Trail of Deodorized Oil.” He said the Corpo was carrying out routine inspections