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After observing what happened in Spain and having undertaken a small experiment in the country when the late Michel Ayello convinced Atlas Farming (Marrakech) to create the first Arbequina plantation under this model. Some time later, the King of Morocco established olive tree cultivation as the most strategic for the Maghreb country for the future, officially announcing a new National Olive-Growing Plan which is an attempt to go from 500,000 ha of olive trees to 1 million by 2010. The redistribution of public land (SODEA) into private hands on the condition of developing new farming projects has made it so that the number of hectares of olive trees planted using this system has grown spectacularly in very little time. Companies like Zniber, Tazi and Agrohealth have led this movement in the country. Morocco is set to be one of the new olive-growing poles in the Mediterranean.