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Encouraged by their great success producing and above all, exporting quality wines, many producers began to wondering why they didn’t take advantage of these already existing trade channels to introduce a product that has always been very much connected to wine. The reality is that the cultivated surface area of olive trees in Chile at that time may have been around 3000 ha, most of them in wide frames with table varieties and some Italian oil merchants with low productions and no clear direction to go in. Via Wine, owned by the Coderch family, planted the first 80 ha. in San Rafael. After that, large families who were linked to the wine world as well as other sectors like Elvio Olave, Clemente Eblen and Alfonso Swett, threw themselves into undertaking plantations as they understood that they already had an efficient production system that would allow them to grow so as to position Chilean oil in the world.