1997. FRANCE, FIRST INTERNATIONAL EXPERIMENT

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A group of French fruit producers from Provence, led by Jean Michel Borgeaud, decided to adopt this technology. Our neighboring country is the area in the world where olive oil is commercialized at higher prices for the wholesale market, and of course to be bottled. These prices can range around €9/Kg of oil for wholesale, but in order for this to happen, the oil must be proven to have been produced in the region. This group began planting its first hectares in 1997. Today, after having overcome fierce criticism from local producers, they have set up an association called Unión Oleicole de Provence, which has more than 250 planted ha. Despite its obvious agronomic and economic success, this kind of plantation has been developed outside the UOP, but in a rather timid manner especially due to the still persistent reluctance to use foreign varieties.es